Once a month we have a Mastermind Luncheon at the Ashford Club. The luncheon is facilitated by Shaun Rawls, Multiple Operating Partner for Keller Williams Realty. The topic for this month was "Answer the Call of Opportunity in this Market". Shaun invited a panel of six agents who are THRIVING despite the challenging real estate market. In fact, when asked, the panelist stated that this was a market full of opportunity.
I attend these events every month and every month I leave invigorated and ready to take on the world. Today's event was no different. In fact, to feel the energy in the room was thrilling! If you have never attended a Mastermind Luncheon I invite you to give it a whirl. Call or email me and I will be sure to put you on our guest list. Also, check out the video below as Shaun and our General Manager, Jeri Moran, provide more information about the luncheons.
Here are my notes from today's event.
Panelist:
Helen Archer, KW Buckhead
Tonya Jones, KW Smyrna/Vinings
Lisa Vayle, KW Sandy Springs
Leslie Peters, KW Brookhaven
Chase Mizell, KW Peachtree Battle
Dionne Hicks, KW Dunwoody
Q: What are you doing to thrive in this market?
Helen
- Started my year with a business plan
- Joined a Power Core Networking group
- Comes into the office every day
- Keeps track of her numbers
- Consults with Shaun Rawls and her team leader, Russell Barber
- For lead generation she calls her sphere with a minimum of 5 calls and 3 personal notes each day.
- She has a coach to hold her accountable
- She is continually adding people to her database through networking
- She is watching her expenses and cutting cost where needed
- She is the "connector" of people. Clients call her for vendor referrals, job searches, etc
- Attitude is seeing the opportunities not the problems
- Tap into the energy of the office and cut out negative sources
Chase
- Started consulting with his team leader, Cynthia Lippert
- Follows the models in the Millionaire Real Estate Agent book
- Comes to the office every day
- Calls his sphere while he is in the car
- Goes on business lunches every day
- Networks at the gym every night
- 75% of his business is listings
- Has found the secret to selling listings: P-R-I-C-E
Dionne
- 85% of her business is from referral
- Comes into the office everyday to soak up the energy and share ideas
- Consults with her team leader (me)
- Specializes in short sales.
- Took short sale classes to master this niche
- She waits to put the short sale listing onto the market until it is one week from bank approval
- Sells most short sale listings in 7 days
Leslie
- Has built her business on creative marketing
- For instance, mailed toothpicks in November with the tagline "We hope you pick up for your real estate needs."
- She believes in investing in her business but holds her investments accountable
- She attends networking events
- "Must think like a new agent"
Tanya
- She religiously attends her market center's Power Hour
- The first month of Power Hour she wrote 6 contracts
- She prepares her "To-Do" list the night before
- She coaches with her team leader, John Fountain and he holds her accountable
- Has pulled away from media marketing and is more focused on prospecting and internet lead generation
- Changed her website home page so it is not about "her" but more property focused
- Generates 3500 leads a month from her KW website
- She has website visitors "register" upfront
- Goes to Family Reunion http://familyreunion.kw.com/ every year
- Sends magazines with her marketing information to local vendors such as car dealerships and dentist
Lisa
- Started my year with a business plan
- 64% buyer business
- Stays positive "its between your ears"
- Lead with Opportunity
- She proactively searches for deals through agent networking and FMLS
- Sends out "Best Buy" list and Foreclosure list
- She proactively searches for deals through agent networking and FMLS
- Found a niche with International/Foreigners
- Joined Chamber of Commerce
- Joined International Roundtables
- Joined Chamber of Commerce
- Does "Pop Bys" to her A+ clients about 6 to 8 times a year
- 90% buyer business
Hired a sales and accountability coach
How to Sharpen Your Saw
- Know your inventory
- Preview "Pending" homes
- Know your stats by attending Shaun Rawl's Quarterly Market Stat classes and studying the KW Chartmaster Stats
- Teach your clients "how" to refer you business
- GET INTO THE OFFICE and GET A COACH!!!
Check out this video for more information on Mastermind Luncheons
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