Tuesday, January 27, 2009

Don't Lay Yourself Off!


I am fortunate to be surrounded by great people with great minds. One such person is Beth Incorvati, Keller Williams Realty Team Leader in Bel Air, MD (http://www.bettercallbeth.com/) Beth wrote and inspirational message on her blog today that I felt compelled to share with you.


DON'T LAY YOURSELF OFF!

January 27th, 2009 6:14 AM

Good morning, all. I turned on the national news last night to hear that 50,000 Americans were laid off yesterday. This is nothing new in this economy - everyone from Starbucks to Home Depot to Citigroup have slashed thousands of jobs, but to hear such a large number in a single day is frightening.


I immediately thought "how will my associates respond to this? Will our morale, enthusiam, and attitude be affected in any way?" I feel responsible for keeping each of you in a positive, grateful frame of mind, and I spent several minutes thinking about what I could do to keep you focused and fired up! Well, my prayers were answered and it came to me like a thump on the head!


And here's what I heard: You are blessed with job security! The only person who can lay you off is YOU! You don't plan on firing yourself, do you? Before you say "that's a silly question" let me say this - many, many agents will. They will give up and give in. They will spend too much time listening to the media, buying into the negativity, and dwelling in fear. They won't take more classes, sharpen their skills, or go back to basics. In other words, they won't master the market of the moment! And that means opportunity for you!


Now is the time to say "full steam ahead" because people ARE still buying and selling homes, and I'm convinced that our associates are the most qualified to serve them! You are the most educated, high minded folks in the industry and now's the time to go and grab YOUR unfair share! No furloughs, either, folks - no slacking! Lead generation is critical and you must commit to working every single day on it. Building and feeding that database is a must. Internet marketing is critical. Thinking out of the box will set you apart! Commit to the extraordinary - because the mediocre will get left behind.


How fortunate you are to own your own business and be in control of your own destiny. YOU will determine your income. YOU will be as succesful as you want to be. YOU have the power to attain your goals, but only YOU can provide the drive and determination.


Congratulations - YOU'RE HIRED! Beth

1 comment:

Anonymous said...

Connie, I am so flattered to have been included here. I hope your associates feel as I do - that we are exceptionally blessed to be part of a company where we truly are part of something bigger. Collectively we share our successes and strengths, struggles and concerns. If you are with Keller Williams, you have over 72,000 family members rooting for you and supporting your efforts and goals. Imagine what we can accomplish by holding firm and maintaining our commitment to our industry and to each other! It's awesome!
Your team is blessed to have you as their leader! It is my hope our friendship will grow and that we'll enjoy many, many years showing others how they can attain the ultimate: careers worth having, businesses worth owning and lives worth living!
Yours in Being Our Best,
Beth Incorvati