As a real estate agent how often does someone ask you "How's the Market"? You probably get asked that question many times in a week. So what is your response to this question? Does your head come down and do you mumble a meek response. Do you really know how the market really is? Are you an Economist of Choice? The next time someone asks you "How's the Market?" try using this script.
Client: "How's the Market?"
Agent: Let me ask you, how do you think the market is? <let them respond>
Agent: Where did you hear this information
Client Response: The Media
Agent: Do you always believe everything the media tells you?
Client: No
Agent: Then let's get together so I can tell you what is really going on in the market.
You see, the media reports information that is old (usually 3 months or longer). And yet, as agents we are living and breathing the market. We have agents in our office that are having their best year ever! If you get the chance to meet you friend/client/etc for a cup of coffee share with them the video from AgentMountain.com under free downloads that shows the state of the national real estate industry as of November. Or share some of the local Atlanta stats from the Chartmaster stats that Shaun presented last week.
One more thing. To be successful in this market you must be the Economist of Choice! Do you know your market stats inside and out and have you prepared your elevator speech so that the next time someone asks you "How's the Market?" You are ready to go.
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