Does your knowledge of the market make you stand out above the competition?

Nothing can set you apart faster from your competition than having in-depth knowledge of the market. Agents who are aware of real estate supply and demand trends can better represent their clients in knowing where there are opportunities in the marketplace, developing an effective pricing strategy, and negotiating the best price possible.
Keller Williams Atlanta Perimeter recently met to discuss the Atlanta market trends as of the third quarter. Here are a few of the many trends that were identified:
• Foreclosures continue to represent an increasing percentage of transactions. In fact, 1 out of every 4 homes sold in the 3rd Quarter were foreclosures. By price range, homes priced between $750,000 and $1,000,000 experienced a 400% increase in foreclosure sales!

• For every 100 homes that come on the market, only 12 of them sell without a price reduction! On average, when the home is priced correctly, it will sell in 38 days for 96.7% of the asking price. Conversely, if a home languishes on the market (is relisted and reduced) it can sit on the market for an additional 4 to 5 months and receive only 80% of the original list price.
• The 3rd quarter median sales price was 13.8% below the sales price one year ago. That means that every month that a property sits on the market it may be losing about 1% of its value. For instance, a $500,000 home may lose $5000 in equity for every 30 days it sits on the market as an overpriced listing.
• Keller Williams is the only top five Company to increase its Atlanta market share since 2003, through all types of markets
How long would it take you to compile just these few items on a quarterly basis? At KW Atlanta Perimeter we provide our agents with these (and dozens more) statistics and charts to provide just one more tool to serve our clients.
If you would like to know more about the current trends in the Atlanta market and how this data can help you take your business to the next level - give me a call at 678-298-1665.

It's That Time of Year Again

It's that time of year again...time to reflect on the last 12 months and prepare for next year. Most people just live their lives from day to day without any real direction. And yet, when you look at some of the most successful people in our country what you will find is that they have defined, written goals. They also have a clear-cut proactive plan to accomplish these goals.
For instance, Pat Hiban, a KW Mega Agent from Maryland, had this video posted this morning on Facebook. Pat is consistently one of the Top 20 Producers in KW and is a firm believer in goal setting. Here is what Pat Hiban had to say about goal setting.

Have you written down what you want to accomplish and do you have a written action plan to achieve these goals?
If you said "No" then I would like to introduce you to the rewarding world of Goal Setting. Because, if you don't know where you are going how will you know when you get there?

"Committing your goals to paper increases the likelihood of your achieving them by one-thousand percent! - Brian Tracy

To start 2009 off on the right foot I ask that you "time block" the morning of November 13th to attend the Business Planning Workshop. The Business Planning workshop will be taught in our market center by Linda Cooke, one of the best MAPS coaches! Linda will be walking you through a comprehensive MREA business plan that will provide you with the number of leads you need each week, an expense budget and most importantly an action plan to make it all happen.

I look forward to seeing you there and celebrating your success in 2009.