
By: Jeri Moran, General Manager for the Rawls Group
It’s Halftime!
July marks the mid year review, the time to re-group and re-focus and to reflect on the goals you’ve set and see now where you need to go. The greatest predictor of the future is the past. So, below you’ll find the 21 tactics that we set out to make 09 a productive year. I challenge you to rate yourself from 1-5 (5 being GREAT) and then re-margin your second half of the year objectives. The key will be in writing them down and the accountability to the results.
1. Master the 12 Tactics outlined in SHIFT.
2. Have a PLAN. A set of business models/disciplines to follow. You must have specific, daily lead generation commitments that you see as a priority above all else, for nothing is as important as your consistent time on the task of finding buyers and sellers.
3. You must stop using your database as a phone book and start using it like an ATM card. Create a touch program that fits your budget…and stick to it.
4. Your relationship with your database and your knowledge of your industry must win over the messages in the media. You have to “out-relationship” the media with your clients.
5. Become a Data Junkie. Know the numbers that create the “Hmmm Factor.”
6. You must find a way to generate more listing leads than ever before in order to feel confident enough to walk away from unrealistic Sellers.
7. You must develop the mindset & perspective of a surgeon, where you are immune the unprofitable distractions that emotional sympathy for your clients create.
8. You must preview the homes that are UNDER CONTRACT as a means of “sharpening your saw.”
9. You have to hit the “RESET BUTTON” as it pertains to your historical knowledge of home values.
10. Become an Inventory Junkie. Knowing the difference between the vital few and the trivial many will prove critical to your success.
11. You have to internalize the relationship between Consumer Confidence and the Economy. As Realtors we have to be on the leading edge of Consumer Confidence at all times.
12. Improve your knowledge of “alternative transactions.” Lease/Purchases, Subject To, Wraps, Reverse Mortgages, Short Sales and Foreclosures.
13. Make reverse offers to buyers who have an interest in your listings.
14. Ask for the order.
15. Use email to distribute opportunities to your database and beyond.
16. Do not push back on the developing power that social/business networking (Facebook, LinkedIn, Plaxo, Twitter, etc.) offers to leverage your database efforts and expand your web of prospects.
17. When a niche presents itself, go deep.
18. You must commit to better financial management. Invest your time and money in things, people, partners & companies that generate a return on your investment; Spend on “Need to Haves;” Build your reserves.
19. Be an optimist and an opportunist at all times.
20. Take care of your selves – your Spiritual Self, your Physical Self, your Emotional Self.
21. Improve your ability to “zoom out” and turn your Fear into Force.
And, remember – You CAN do it - FINISH STRONG!